Named for the compound word of "fruit" and "dia," FRUDIA was born from the brand ideology of delivering fruit’s nutrition directly to skin. FRUDIA’s package was inspired by a jar of jam, filled with the enriched nutrition of fruit. Side of the lid is dented round as if the top of freshly made fruit jam is covered with the wrapper. Moreover, the lower part of the lid resembles the flowing texture of cream. The container was finished with a smooth touch in order to reflect the lovely image of the product. It aims to suit the tastes of the sophisticated in their mid 20s and 30s, the main target of the brand.