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HaiDiLao Branding
With its 22 years of experience, HaiDiLao Hot Pot, one of the biggest catering brands in mainland China, sets standards in the industry and is well-known for its excellent services. In order to stand out from other competitors and to emphasize its advantages, a new brand design, visualizing the new slogan “Service is Kung Fu,” was launched. In the Chinese language Kung Fu has two meanings. Besides fighting skills it also refers to a good basis, which requires time and patience to establish. Derived from its house specials, a series of vivid Kung Fu mascots, wearing the HaiDiLao uniform, were created to bring this idea to life.
发布于2019-11-28
设计公司
Sichuan Haidilao Catering Co., Ltd.
设计师
Bamboo Huan (Creative Direction), Camidi Liu (Design Direction), Danyan Zhao (Graphic Design)
设计奖项

德国iF设计奖

iF DESIGN AWARD/iF设计奖

2017 年

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