“Reset everything to zero and then begin again.” We took Ivo Ebert – the quirky owner of the subterranean “einsunternull” restaurant in Berlin – literally. The task: to develop a corporate design which breaks with all conventional tastes, in order to strike out in a delectably new direction. The minimalistic and authentic new look embodies the culinary essence of “einsunternull.” Taking this as our starting point, our images, shapes and colors reflect the richly contrasting world of the Berlin-based gourmet venue. Online and offline, the mission statement for visionary cuisine is communicated clearly and unmistakably: “Free your taste.”