The Kärcher Experience Center places customers and their specific needs at the center of attention. In mutual dialog, through digital media applications and in active use, visitors learn how the company achieves its brand promise "Kärcher makes a difference.” Spatial dramaturgy, graphics, exhibition content and media enable visitors to experience the company in its entirety, whilst modular showcases transforming from black boxes into bright yellow information stations give detailed insights into the technical sophistication of the products.