A consistent and comprehensive collection of kitchen products across food prep and breakfast, created to empower culinary creatives at home. kMix products promote user self-expression through a bold but approachable design, plus simple use via direct and intuitive features. Each product has been designed to sit equally well either alongside other kMix products, or indeed to complement other products within the eclectic kitchen space typical of this target consumer. Britishness comes through in the design approach and detailing - approachable soft geometric form, consistent badging, combined with hidden witty motives for owners to discover.