The YOU Foundation asked us to develop an idea that ensured help – to aid inhabitants in helping themselves. So that the homes of about 30,000 people could be saved from demolition. Forever. Sometimes you must break down a dream to bring it to life. We virtually disassembled this vision into its smallest components, so we could easily sell these (affordable) pieces in what could possibly be the first online shop for hope. Results: – Over 1.5 million euros in the first two months. – New Baraka was officially recognized by the government.