Branders has developed an overall presence and communication strategy for the new Bindella restaurant on the Europaallee boulevard in Zurich. From concept creation across to product launching Branders has supported Bindella in close collaboration with the catering management, prestigious Tel Aviv architects Pitsou Kedem and interior designer Sigal Baranowitz to create a distinctive brand experience. A slice of urban Italianità that is transported in the design concept which, underlined by a harmonious interaction of oil paintings and illustrations displaying typical Italian motives, includes menus, packaging, labelling concept and digital.