For the launch of the new SAMSUNG Gear S2, we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S2, we developed a dynamic watch face anchored in the operating system. Thanks to this special Gear S2 watch face, the 1,440 most creative submissions were shown accurately every minute. A completely new content channel was created, which drew attention to the new Gear S2.