With the first-ever BMW 2 Series Gran Tourer the brand entered the first time the crowded family car market. We were tasked to make sure that young would really get that the BMW 2 Series Gran Tourer offers a very own, yet very serious interpretation of a family vehicle to the market: slightly more determined, more daring and most of all more dynamic than others. The commercial ran international in all BMW markets and left a great impression. Yet, the most amazing part of the process was that we actually created a highly promising newcomer band.