The new product design of Primera Organience Line is derived from its brand identity, the Botanist’s Atelier, to create a stronger link between the space and the product, so that it can enhance the brand story with a single key brand concept. The valuable results of meticulous research on the germination process of ingredients are shown by the products in stores. Inspired by the motif, the botanical dictionary layout and various typefaces have been used as a design element to deliver the product information more concisely and strengthen our core brand value, sincerity.