The Mister Spex store combines the best of both worlds, online and offline. dan pearlman’s brand experience strengthens the brand and raises its online appeal with offline target audiences. Creating solutions for how to transfer online processes offline to fixed-location retail was the focus of the creative developmental process. The result: a transparent space featuring distinct educative and inspiring structures welcomes customers. The spatial communication strategy with highlight presentations and information boards creates the link to the online offerings preparing customers to pass the process of buying glasses online as well as offline.