Smart Edge, a new design identity for SK Broadband, is a concept of form and usability differentiated from existing monotonous set-top boxes. In addition to the distinctive look, the edge on the Z-axis provides extended usability since it can be placed either vertically or horizontally for spatial efficiency. Thin LED indicators with low intensity minimize visual interference with surroundings around. Smart Edge utilizes the current manufacturing structure while deriving formative and functional innovation, which delivers the company’s value: trend-leading vision with rational innovations.