For the product launch of the Summit® Charcoal Grill for Weber-Stephen we created a very strong SIS system to stage the brand and product in the perfect light. Main goal was to create a statement at the POS and explain the unique USP. To foster interaction between customer and product at the POS, we created a 360° display and integrated digital media. It is all about seeing, touching and understanding the grill. For a bigger highlight effect we used white and yellow lighting at the bottom and the frame of the SIS system. An additional module can be attached to the main module to showcase the Summit® Charcoal Grilling Center, too.