7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The new global visual identity introduces an impactful change in brand communication and reframes 7UP as the authentic and original lemon-lime option since 1929. By providing a system with the assets to support its broad reach across markets and geographies, results are visible in the improvement of productivity and efficiency in rollout.