This entry-level router is part of Vodafone’s new design language for fixed line products. In today’s homes, consumer electronics such as routers, cameras or speakers are either featured (Sonos, Apple...), hidden (in the basement, under a desk), or just tolerated. This product aims to fit into neither one of these categories; instead, it blends into a modern interior, by being a quiet, anonymous servant to the user. More like a static object placed on a shelf, less like a blinking, shouting consumer electronics product.