The internal communication campaign for Audi Compliance is primarily geared to raising employee awareness of the significance of the topic. The basic idea is transferring the ideals of Audi racing drivers to the daily work in the company. The campaign revolves around the racing drivers. They are identification figures and role models who approach the Audi employees emotionally and generate enthusiasm for compliance topics. They document impressively that success and playing by the rules do not exclude each other, thereby offering employees an interesting as well as highly engaging access to these topics.