Sound branding is a field that is often neglected by brands and agencies alike. 101 Great Minds picks the brains of the advertising industry’s leading creative minds on the topic. As an unprecedented "who is who," the project was in need of a worthy visual representation. The book cover symbolizes the connection of ear and brain; the generous layout inside the book offers ample space for the interviews. A central design element is the color gradient emerging from the book gutter: exquisitely mixed shades of neon add vibrating dynamics to the analog medium.