Aimed at men aged 18 to 35 looking for a safe and convenient way to trim body hair, the BodyGroom is Philips first-ever removable battery body hair trimmer. With many consumers currently using blades and scissors to groom body hair, the BodyGroom is designed to convert them to a dedicated electrical grooming tool with its stylish look. As manual blades can result in cuts or irritation to sensitive areas, the design of the BodyGroom is masculine yet safe. The visible cutting element and prominent power button are reassuringly robust, while the waterproof body and grip improve ease of use.