The "minimalzoo" park is located in Goryeong province in South Korea. This zoo park has over 100 rare animals. Also, it is perfect place for educational experience of various animal studying. In this point of view, designers who participated tried to breeze a new brand identity as an experience based education zoo park. We created overall concept based on Korean traditional drawings for giving friendly characters. In this result, all kind of animals in this zoo park were expressed visitor-friendly in minimalistic design method. Also, most of brand identity elements were adapted to this from characters to ads and products in the zoo park.