halbacht presents inspiration and ideas for individual living and working environments. The new name, logotype and claim form the basis of a communicative idea that can be told again and again. The product worlds appear in both interacting claims on an equal footing: half eight (halbacht) you’re in the office. half eight (halbacht) you’re at home. The imagery also refers to the merging times of day and reflects for office furnishings an urban and for private furnishings a rural setting as the external world on an imaginary window of the respective product illustrations.