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Starbucks Coffee Korea's ready-to-drink is a healthy alternative for our customers. Typography-centric juice and yogurt packaging conveys benefits of each drink and even compulsory information such as ingredients and volume come into play as a graphic element. Along with hand-written types and etching style illustrations, the handcrafted touch continues with varied graphics of each bottle – fonts and layouts change from bottle to bottle, but when lined up on the shelf, everything comes together as a big family. Its slim and straight body has an effect of making the bottle look bigger, while resonating well with our sophisticated customers.
发布于2019-11-28
设计公司
Starbucks Coffee Korea
设计师
Jung Rye Park (Creative Director), Eulie Lee (Designer), Eulie Lee, Young Jin Lee (Illustrator), Sun Ho Yoon (Photographer)
设计奖项

德国iF设计奖

iF DESIGN AWARD/iF设计奖

2016 年

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