LG USP Pictogram is a collection of infographics for mobile products. It is used to explain effectively the complicated functions and specifications of high-end electronic devices. Conventional pictograms did not have a clear standard. We have created a guideline based on strict rules and structure so that the results are uniform and consistent. LG USP Pictogram has strengthened our brand design identity as soon as it was applied to our BI grid system, at the same time overcoming the image limits using color and text. Now, consumers can intuitively understand information. The new pictograms have been actively used in marketing communication.