The concept of LOUIS CLUB (TAEJIN lNTERNATIONAL’s multi-brand shop for men) is about the dignified appearance and the creative mind of an intellectual individual. The firm bow tie represents the "intellectual dignity" of a gentleman, while the action painting technique that embodies an innovative icon in contemporary art symbolizes the "innovative liberty." A harmonious blend of two different images, intellectual dignity and innovative liberty, manifests the "liberal intellectual" which is a unique brand concept.