At Ambiente 2015, the WMF Group unveiled the branding for its new consumer sector, which grouped the brands WMF, Silit and Kaiser under one roof for the first time. The brand appearance goes to the heart of daily life with a new brand presentation. Preparing, cooking, dining, drinking: polygonal ceiling elements mark the "moments to savor" from afar – and celebrate them medially inside. The "feast for the senses" becomes a real-life experience at cooking and tasting stations. On the booth, selected colors and materials for highlights and ranges create an inviting stage for the WMF offering.