NIK is an entertainment platform that combines new media technology like holograms, 3D experience and projection mapping. STONE developed NIK’s corporate identity which focuses on its brand value, "Never experienced." The concept of the symbol is to represent the idea of stepping between the boundaries of the familiar and the unknown, while discovering an entirely new world. The graphic motif is a criss-cross of black and white bars. This projects NIK’s desire to create a new world beyond the boundaries of the real and the virtual. The idea is to bring about curiosity, only small peeks of the featured artists can be seen.