Korean auto parts industry leader, Meister, and world renowned engineer and product designer, Mark Sanders, famous for his Strida bicycles, worked in collaboration to create footloose, a new proposition in human mobility. KILLING MARIO captured the originality of footloose’s chainless hybrid technology and minimalist design through brochures and leaflets, whose simple layout and typography, limited use of color and unique binding and packaging, were designed to maximize the product’s appeal by enabling viewers to experience in advance the product’s exceptional value.