This is the family package design for LenovoVibe, a series of five smart phones with different positioning. Reflecting the brand´s look and feel, consistent but unique. We’ve applied five patterns on the package for each model to reflect its product positioning, which is also used in the brand campaign. The package shape is special in its category. It is slim and long, inspired by lady’s purse and pencil case with the intention of reutilization. It is also space saving comped to similar phones with regular packages, with a 50% increase in MOQ. We’ve applied different treatment to the appearance to differ the two premium models from the mainstream ones.