The US-American company Fallbrook Technologies, known for pioneering engineering work of the first stepless shifting gear, is bringing now its cycling gear products to the European market. The sophisticated technology is hardly comprehensible for the target group, especially e-bike users. So experience the technology should be the way of presentation. The website is fully dedicated to this spirit and idea: large and beautiful images take the user directly into the cycling experience, and crisp explanatory notes provide an easy comprehension of the technology's advantages.