Mr Woo, pronounced as "wu ren wu wu," is a Chinese style variety store. It focuses on environmentally friendly, simple, high-quality items. The first intention is a pledge for self-realization, reflected in Zen 禪 (pinyin: Chán), which can be approximately translated as "absorption" or "meditative state." Another aspect is a general attitude toward life, as in "making (the right) choices." In this spirit, a person chooses what he or she likes. Mr Woo gives people the impression of realizing one’s self with confidence, educated, cultured and humorous. Consequently, we made Mr Woo into a mascot: a humorous, confident and brilliant person with wit.