The XF camera system is Phase One’s fastest, most robust and most expandable camera system for professional photographers. The customizability through exchangeable modular viewfinders and personalization of camera controls (dials, keys and touch screens) solves the problem with photographers who require flexibility with tools for their work. The expandability and upgradability through hardware and software as well as attention to ergonomic handling, improve workflow and offer a long product life span. The esthetic express the brand values. All this is what makes the product special compared with other products and the reason why it deserves an iF award.