The new Pepsi Challenge China illustrations aimed to inspire youth to challenge themselves to do more and follow the “Live for Now” spirit. The goal was to dramatize the spirit of the Pepsi challenge campaign, creating a more impactful solution by unleashing the deep wealth of talent among China’s entrepreneurs, designers, athletes, filmmakers, technologists and musicians, leveraging a boldness that reflects China’s new generation. Each hand crafted illustration was developed to be impactful and resonate emotionally encompassing the themes of sports, movies, music, design, technology and entrepreneurship.