Minas Trend is Brazil's largest fashion trade event. In addition to following worldwide trends, each of its editions has themes that relate to the fashion industry. "Technology – Analog or Digital" was the theme for Minas Trend's twelfth edition. The graphic concept for the event's communication and signage was built by a grid that flows between the mediums. The structure and simplicity it entails become paths for diverse explorations. A dot is the beginning of a line – from a dot movement is made. Fashion brings together two points of view: analog and digital. After all, everything starts from a point: process.