Take the time for a cup of tea to savor a cup of fine tea. The time for a cup of tea is 14 minutes, just the right amount of time to unwind and to organize your thoughts. Be it the sunrise, the noon, or the dusk after sunset, your most treasured companion will be a cup of good tea. “The Best Tea Time of the Day” is designed with horizontal lines, a simple but powerful geometric shape that tells stories and conveys the brand’s belief in ample emotions. The design represents the three cups of tea, that is, the three moments of blissful calmness for us every day.