The challenge was to create a B2B brand world that allows trade partners and staff to experience the Vaillant brand in all its facets. A former factory building at the heart of the parent plant in Remscheid was defined as location. The building was transformed into a multifunctional "home of the brand" in the style of a modern loft, welcoming guests with a warm and approachable atmosphere. Highlights include the brand exhibition which boasts media installations and surprising interaction formats. All media content can be displayed in nine different languages, according to the origin of the guests.