IT company btexx specializes in individual adaptations of SAP applications. Changed market conditions and btexx’s new direction as a user focused, UX based company necessitated a complete brand relaunch. The goal of the visual identity revamp was to interpret the new slogan “Creating Portal Experiences”. Online media form the focus of communication. In order to create optimum designs for complex applications, such as the responsive website and collaborative components, content strategy, information architecture and user workshops were implemented.