The concept is a spatial translation of the Bayer’s "Science For A Better Life" mission. Each of the 21 letters of the statement is made into a figurative installation. Each one stands for a specific Bayer theme – from "A" for "Aspirin" to "E" for "Energy Efficient Mobility", all the way through to "S" for "Science". Using concrete and tangible examples, we show the visitors how Bayer has used research and innovative products to help improve millions of people's lives. As a global roadshow, it aims to reach as many stakeholders as possible and provides opportunities for interaction.