The IT consulting firm Cologne Intelligence requires a new brand image with clear brand architecture due to internal reorganization. The resulting concept incorporates the new business units under the "Cologne Intelligence" parent brand. The design focuses on graphic clarity and the authenticity of language and imagery, and is highly flexible. The parenthesis motif is a recurring theme of the new brand image – a symbol of outward cohesion and inward agility. Stationery, mailings and a comprehensive website have been created based on this new brand image.