The Audi Secret Lab is covered with a dramatic 500 m² invisibility cloak. It is made up of 13,096 triangular lenticular tiles that were applied individually by hand. Through the optical flip effect the triangles change color depending on their viewing angle. Thus, they give the building a shimmering, metallic, reflective and constantly changing surface that deliberately causes the dematerialization of the stand amidst the colorful diversity of the hectic Consumer Electronics Show.