zeroseven design studios have developed an iPad app for Porsche Exclusive & Tequipment which gets potential clients to interact; it uses surprising details and presents customization options within Porsche AG in a playful manner. Each section has exciting information and offers exceptional interaction. The emotionally tangible presentation of the limitless options remains in focus. The iPad app was first seen at the Techno Classica 2014 in Essen at the Porsche stand and will be used at various future fairs, events and road shows.