Package design for EF LENS series, interchangeable lenses for single-lens reflex cameras. While using a simple and clear design as well as a metallic silver base color, a sense of sophistication as precision equipment is expressed based on thorough printing quality control. By synchronizing the lens design with the package design of the camera unit, its sense of high quality as a genuine Canon product is conveyed intuitively. Consideration is given to the beauty of both stand-alone and group display of the lenses, and the abundance of the lineup can be sensed visually.