This brand identity guideline is designed for the HYUNDAI MOTORSTUDIO, a Hyundai Motor Company brand experience space, where creative intersection of automotive technology and art is displayed. The space and visual branding design compliment each other to embody Hyundai Motor Company’s modern premium values of simplicity, creativity and caring. The clean, bold use of type, layout, images and color is consistent across signage, stationary, promotional tools, interactive and traditional media, capturing the innovative, experimental spirit of the space.