The goal of Airbus Group was to develop an efficient, timelessly modern yet classic and international form language, as well as the face for the Airbus Group electric aircraft brand known as “E-Fan”. This new design language is pushing the brand towards being more emotional in the best sense of the word. E-Fan 2.0 will be the shape from which we will build the Airbus electric aircraft brand. One of our biggest challenges was to come up with an overarching design language for an electric aircraft, which will be unlike anything else in the sky. The main design theme the E-Fan conveys its sublime efficiency.