Functional aspect and high quality material characterize the design of the HW-SBF15 from Hurom. HW-SBF15 is aim to design for franchise business user in the juice market. Stainless steel is applied around the body parts for enhancing durability against impact and anti-discolored. Also it has increased capacity 2-times 500 to 1000 ml that would possible to extract 4 glasses of juice one time. Moreover it has improved usability and functionality for service time. Display panel consists of green and red LEDs, that display product condition of each activation and power mode, it provides clear and intuitive information directly for user.