The Invisible Tape made by Scotch makes all previous problems with tape magically disappear. We wanted this special product to be displayed in a very special way. We therefore developed packaging that makes the tape itself disappear in a magical manner. An ultra-thin mirror was placed in the box to create the illusion of an empty package. The Invisible Tape may be invisible, but our success wasn’t. The new packaging generated a huge buzz among popular DIY bloggers and was sold out on various test markets within weeks.