Pioneer at work. The Sprinter has been a leader in its automotive class for many years. It is a true “Pioneer at work”. This quality easily and organically serves as the guiding theme of our campaign, in which the new Sprinter reveals itself and what it can do in three real-life projects from the frontiers of engineering. Target groups are inspired and informed across media with an exciting blend of branded entertainment and journalism detailing some of the most captivating construction projects of our time – as well as the new Sprinter. And our ambitious interactive website provides a perfect stage from which to experience it all.