Lotte Shopping is a global retail company that operates a wide range of businesses in South Korea and abroad, including department stores, hypermarkets, convenience stores, home and online shopping, and finance. This annual report includes information about the company's capabilities and performance under a concept called “Brilliant Convergence”. The eight icons that make up the app’s intro show readers how the company's business divisions are interrelated, while the “Brilliant Convergence” section utilizes touch and slide functions to let them see how the company's products, services, and channels are all “converged”.