Simply Juice is a premium juice brand. We renewed the brand identity design reflecting an organic and well being with sophisticated but minimal style to differentiate from other brands. We designed a graphic motif “parentheses” from the fruit box, and expressed various raw materials in that blank flexibly. Also we expressed an organic and fresh image with handwriting and line drawing. We mainly choose an achromatic-color and yellow point color to express raw image, so it can keep the minimal and intuitive look. Simply Juice gives a special brand experience to customers with consistently designed elements.