The SAMSUNG Group consists of a broad network of affiliate companies that deliver a wide range of products and services. To capture the evolving story of SAMSUNG Group, the Samsung Profile 2013 was created. Published annually, the profile was designed to highlight the latest thinking and innovations of each affiliate for its audience, which is just as diverse as the industries they serve. The anchor of this year’s profile is the “pioneer” (employees, consumers, beneficiaries) and the series of vignettes that feature them. These vignettes will be integrated in a variety of creative ways, in different chapters, throughout the profile.