SECRET NATURE has the slogan of “Cosmetics, Solving the Secret of Nature”. It uses organic ingredients cultivated in pristine Jeju Island, where it was designated as a World Natural Heritage Site. The container has the stair-shaped design inspired from Baengnokdam Crater Lake of Hallasan Mountain, the symbol of Jeju Island. The stair-shaped design expresses the wave of the Lake while the translucent container symbolizes the purity of the Baengnokdam Crater Lake’s water. Environmentally-friendly paper (uncoated paper) is used for the package.