Refined comfort: the design upholds Samsung’s design philosophy of considering users, while going further to adopt a more evolved concept. Grip comfort was enhanced thanks to the form. The bezel was made slimmer despite the 5” screen and the overall product was made slimmer despite a rise in battery capacity, resulting in the most compact size. Exquisite craft: the limitations of an injection molding finishing were overcome to apply a coating technique that is unprecedented all around the world. Ambient design: the design is based on the concept of light and embodies a sense of vitality.